These days, it seems like there’s a subscription for everything. From food to household items to personal hygiene supplies and everything in between, you can pretty much have access to anything you’d like for a low monthly fee. At times, the subscription model can be stressful. I don’t want to worry about playing video games online at least once a month, or editing enough PDFs to make my Adobe Acrobat plan worth it. However, some deals seem good to pass up.
Taco Bell, the fast-food chain best known for its Dorito-shelled tacos and propensity for inducing IBS, has recently announced subscription plans ranging from $5 to $10 a month through the Taco Bell app. Subscribing ‘Taco Lovers’ have access to a taco every day of the month within supporting locations, and at $1.99 a pop, the $5 monthly plan can be paid off after three measly visits.
Now there’s a lot to unwrap here. For starters, the Taco Bell subscription is only active in 17 locations throughout Tuscon, AZ. Likewise, the deal only applies to a single taco per visit. No Cheesy Gordita Crunch, Beefy Been Burrito, or Crunch Wrap Supreme – just a taco. For fans of the fast-food franchise, this deal may come as a surprise. After all, who walks into a taco bell and only orders a single taco? It seems like the company decided to roll the dice at a few of their AZ locations before deciding whether the ‘Taco Lover’ subscription would be able to provide enough profits worldwide.
Personally, I hope Taco Bell’s subscription model takes off – not because I would subscribe myself, but because I would love for other fast-food proprietors to follow suit. Imagine a world where McDonald’s has a plan where you can grab a free dollar menu item every day of every month. Granted, America’s obesity problem is already out of control, but the company would surely have a heyday with all of that monthly cash flowing in (and I’d have a heyday with all those McChickens). For now, I don’t know if there are enough benefits to sitting in a 20-minute drive-thru for a single taco, but in a year or two we could have a whole new cost-effective fast-food system revolutionizing society as we know it.