If this isn’t the most genius marketing by a restaurant then I don’t know what is. Detroit’s own Marshall Mathers, a.k.a. Slim Shady, a.k.a. Eminem has announced he will be opening a walk-up window restaurant in the Union Assembly area of Detroit called ‘Mom’s Spaghetti’, a reference to the lyric in his hit song ‘Lose Yourself’.
Not only is the name of the restaurant derivative from the line, the entire micro menu is solely different variations of spaghetti. The list of foods offered is a plate of mom’s spaghetti, the sghetti sandwich, and drinks all for under $15 each. It’s clear this isn’t going to be a fully blow sit and eat restaurant with a full range menu, but does that matter? This place is easily going to make a shitload of money simply because of the name, let alone the loyal Eminem fans in Detroit that will line up down the block to get a taste of the rap legend’s spaghetti sammi.
Obviously Eminem isn’t interested in opening a 5 start surf and turf restaurant in the heart of Detroit, I mean the menu at this place is literally just spaghetti. It seems more like a hilarious marketing opportunity the rapper simply couldn’t pass up and the dude decided to pull the trigger on the almost novelty level restaurant. Regardless, ‘Mom’s Spaghetti’ might be one of the top 10 greatest restaurant names of all time, right up there with Hooters.
Rest assured if I’m ever in Detroit I’m getting a plate of mom’s spaghetti and intentionally vomiting it on my sweater just to stay true to the ‘Lose Yourself’ lyrics. I’m sure a million other dudes are thinking the same exact thing. Does this mean Lizzo’s gonna open a cake shop down the street? Press Release.